THE BRIEF
Foodie needed a new sub-brand built from the ground up, designed exclusively for tweens and teens aged 7 to 15, and positioned to feel premium enough to earn parental trust while being playful enough to win over the kids.

The challenge was to create a visual world that lives comfortably between fun and polished.

THE APPROACH
Playful, colourful, and unapologetically fresh. We leaned into the "good enough to eat" energy, bright natural lighting, pastel backgrounds, food-inspired props tied to flavour and scent, and big genuine smiles that felt real, not staged.
Every shot was directed to do two jobs at once: excite the kid and reassure the parent.

THE PRODUCTION
1 x Half Day Campaign Shoot featuring 2 x models
1 x Full Day in studio producing Still Life Product Images

THE DELIVERABLES
30 x High Resolution Model Images
10 x Creative Product Images
Behind the Scenes content from the Shoot

THE RESULT
A complete content suite that elevated Foodie above its competitors and gave the sub-brand a visual identity strong enough to stand on its own.

Tween Sub-Brand Launch by Vanessa Megan