Brand Launch Campaign

THE BRIEF
Hey Ernest had a genuinely innovative product, a vitamin C-infused shower filter designed to combat the hair and skin damage caused by poor water quality. The challenge was positioning it not just as a functional fix, but as a high-end wellness ritual worth investing in.

The campaign needed to feel sophisticated, self-care led, and unmistakably Hey Ernest.

THE APPROACH
Two-day production split across location and studio. On location we captured the product in its natural context, lifestyle imagery that communicated the daily ritual of clean, purified water with warmth and authenticity. In studio, we built out the ecommerce and creative product suite with the precision and polish the brand needed to compete at the premium end of the wellness category.
Every frame directed to communicate one thing: this product solves a real problem, beautifully.

THE PRODUCTION
1 x Half Day Campaign Shoot
1 x Half Day in studio producing Still Life Product Images

THE DELIVERABLES
25 x Model Images
10 x Creative Product Images
10 x Ecommerce Images
3 x Short Form Videos for Socials
Behind the Scenes content from the Shoot

THE RESULT
A complete dual-format content suite that gave Hey Ernest the visual credibility to position their shower filter as a premium wellness essential and the assets to launch confidently across every channel.
 channel.