Earring Range Launch
THE SALTY FOX
THE BRIEF
The Salty Fox built their brand on Apple Watch bands, clean, considered, and accessory-forward. Expanding into earrings was a natural next step, but the launch needed to feel like a seamless extension of the brand, not a separate product line.
Sleek. Sophisticated. Unmistakably Salty Fox.
THE APPROACH
A tight, focused campaign built around the jewellery itself. Model shots directed to hero the earrings, close-ups that let the product speak, full shots that showed the aesthetic without distraction. One model, clean backgrounds, direct light with a soft box for precision and polish.
No noise. No excess. Just the earrings, at their best.
THE PRODUCTION
1 x Half Day Campaign Shoot featuring
THE DELIVERABLES
30 x Model Images
6 x Short Form Videos for Reels
Behind the Scenes content from the Shoot
THE RESULT
A complete ecommerce and campaign content suite that launched the earring range with the same polish and confidence The Salty Fox brand is known for. Successful launch. Assets deployed across website and social from day one.
IMAGES
VIDEO/UGC
Captivating behind the scenes videos edited & ready to post
A series of video grabs focusing on the client's new product range in an elevated and luxe style.
A teaser video featuring the new products using video grabs from the shoot.
digital assets in use
