The Ultimate Product Photography Checklist for E-Commerce Brands
23rd March 2025
If you’re gearing up for a product photoshoot, you’re probably juggling a million things, launch prep, packaging updates, social media, and everything in between.
And while great photos are essential, most brands overlook one thing… preparation.
The truth is, the smoother your prep, the better your results (and the less stress on shoot day!).
Here’s the ultimate checklist to help you nail it.
1. Clarify Your Brand Aesthetic
Before any lights turn on or shutters click, know what your brand should look like.
Ask yourself:
•Is your brand minimal and clean, or bold and colorful?
•Are you more science-driven or emotional and aspirational?
•What’s your signature vibe (and is it showing up in your current visuals)?
Pro tip: A consistent aesthetic = instant brand recognition.
2. Choose Props that Make Sense (and Sell)
Props should enhance, not distract. Less is more when it comes to clean e-commerce photography.
Stick with:
•Neutral backdrops or color blocks that align with your brand palette
•Materials and textures that communicate your product benefits (e.g. marble for luxury, water for hydration)
Pro tip: Avoid trendy clutter, think timeless, branded, and conversion-focused.
3. Make Sure Products Are Camera-Ready
You’d be surprised how many brands arrive with scratched, dusty, or half-used products.
Your prep checklist should include:
•Clean, fingerprint-free packaging
•Backup products just in case
•Labels aligned and in pristine condition
Pro tip: We do a full visual check before every shot, so your products look flawless.
4. Define the Shots You Actually Need
What are your goals?
•Website product pages?
•Social media content bank?
•Digital ads?
Each type of image requires different compositions and usage in mind.
Pro tip: We help you create a pre-shoot strategy so you walk away with exactly what you need for every platform.
A little preparation = a big difference in your final gallery.
But if you’re short on time (or brain space), the right photographer (a.k.a. us) will guide you through every step.
Want a copy of this full checklist for your next shoot?
Better yet, let’s handle your shoot from start to finish, stress-free.
Ready to take the next leap? Click here to find out how we can help with product photography.
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