What is Lifestyle Product Photography?
Lifestyle Product Photography is much like its counter part – Product Photography… but what sets them apart?
I like to use this analogy. Think of product photography as your staple ingredient, in this case a tomato. While yes you can buy the tomato by itself, even eat the tomato by itself… how much better is it when its on a sandwich or used in your favourite Italian pasta recipe.
How much more are you wanting that tomato then? In fact, imagine a picture of a single tomato vs a Subway sandwich – which one are you more likely to buy? Which one is more likely to create the desire to purchase? A plain old tomato or a delicious looking sandwich? That’s what lifestyle photography is, you are selling the story of not why your audience wants your product but why they need your product in their life! This style of image is mainly used as a feature in magazine editorials, advertisements, social media and website banners.
Which is why you can see just how important Lifestyle Product photography is and how it plays such an essential role in your business and marketing plan.
How do we create this need for your product through an image though?
First up, we want to create an emotional response
To build an emotional response for your product we are looking to create a connection between your potential customer and product that you’re advertising. A lifestyle setting is meant to evoke a feeling or emotion in your viewer, such as happiness, relaxation, excitement or inspiration.
When a viewer has an emotional response to your image, they are more likely to remember it and feel positively towards your brand and the product being advertised, perhaps they’re even saving it for later or clicking that buy now button.
Emotions can also influence our decision-making process. Studies have in fact shown that emotions can play a significant role in our purchasing decisions, sometimes even more so than rational thinking. By evoking these positive emotions you can increase the likelihood of your viewers choosing your product over a competitors.
Let’s take a second! That’s huge!!
That just shows how important lifestyle imagery is because it can help create that deeper connection between your potential customers and your brand, while increasing the likelihood of a purchase, and creating a lasting impression.
Nailing the Styling of your product
This is where we want that “WOW” reaction.Good styling is crucial for your lifestyle imagery because it can help communicate your brand’s message and create an emotional connection with your viewer.
A lifestyle image is meant to showcase your product in a way that resonates with your viewer’s lifestyle and aspirations, and good styling can help achieve this by making the product more relatable, desirable, and aspirational.
Product styling also helps make your product more visually appealing, creating a sense of authenticity and realism. It helps to communicate your brand’s message and values, whilst creating that emotional connection with your viewers.
Knowing your lighting is crucial
Getting the right lighting can be tricky, especially when shooting indoors. Poor lighting can make your product look unappealing and unprofessional and straight up dull.
Good lighting is crucial for lifestyle imagery because it can significantly impact the overall look and feel of your image, and can ultimately determine whether or not your image is effective in conveying its intended message.
The right lighting can help highlight the key elements of your product, set the tone and mood, and create a sense of realism and authenticity.
All of these factors can contribute to the effectiveness of your image in conveying its intended message and engaging with your viewer. That’s why it’s important to invest in a professional who knows the very best way to achieve this for you.
Investing in Lifestyle Product Photography for your brand can help create a more emotional connection between your products and your target audience, making your product more likely to be purchased over others. By showcasing your product in a real-life setting, your customer is able to gain a sense of how they can use and benefit from your product in their own day to day life.
This type of photography is particularly effective for products that are aspirational or have a strong emotional appeal, such as fashion, beauty, and home decor items. By creating a compelling visual narrative that resonates with your audience, lifestyle product photography can help differentiate your brand from competitors and build a loyal following of customers who identify with your brand values and aesthetics.
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